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Powerful Contact Management for AdSystem™

    Introducing a remarkable piece of software that Datafest has designed to increase your advertising sales. AdContact is a powerful contact management add-on to AdSystem, the industry's leading ad management system. AdContact combines the best features of a contact management and sales database system with AdSystem to provide a comprehensive set of tools for selling, scheduling, billing and reporting advertising sales.

Complete Ad Sales Management

    Unlike generic contact management systems, AdContact is designed specifically for the publishing industry. In addition to standard contact and time management tools, you'll be able to enter contracts and insertion orders, print contracts (and email them), check scheduling, price new orders and verify a customer's credit status. Your reps save valuable time having all of the advertising and contact management information in one program because they aren't switching back and forth between applications. If your sales reps are already using a contact manager, they're only getting a fraction of the benefit that is possible with AdContact.

Time Management

    Notes from each phone call and meeting are logged into AdContact's activity log, building a history of all previous contacts and conversations with a customer. Each note can have a reminder attached to it, so you always have the next action planned. A daily reminder list tells you what needs to be done next for each client, and activity reports can be used to report the results of phone calling.

Integrated E-Mail

    AdContact features an integrated e-mail client that dramatically simplifies your day-to-day correspondence with customers and prospects. Simply click on the name and (optionally) click on an email template, and AdContact's email window appears with a completed email. When you send emails from AdSystem, the emails are kept in the customer's activity history along with other activities. When used in conjunction with Grouping, AdContact's email becomes a powerful way of leveraging your contacts.

Instant Letters

    Thanks to AdContact's integration with Microsoft Word, personalized letters are just a click away. you can build a library of standard letters, such as media kit cover letters and let AdContact insert the customer's name and address automatically. It's just as easy to generate personalized letters for an entire group of customers using AdContact's grouping feature.

Powerful Grouping

    AdContact's grouping feature allows you to create groups of customers or contact persons based on just about anything in the database. For example, you can get a list of all prospects for a given sales rep. You can search for customers in one or more demographic categories or geographical locations. You can even build groups based on contracts or insertion orders, such as a group of customers who have run in a particular issue or those whose contracts are up for renewal.

    Groups can be used to print reports, create mailing lists, generate form letters using Microsoft Word, send an e-mail blast, or export data.

    AdContact provides leverage and a competitive edge. You can work on groups of many customers and advertisers at the same time; sending letters, printing mailing labels and generating reports. This gives you the power to broaden your reach, multiply your efforts, and dramatically increase your sales.

Customer Relationship Management

    AdContact and AdSystem provide you with the tools to give your customers the service they deserve. Everyone in the organization (subject to user privilege levels) can have access to notes, orders and accounting history, all in one integrated system. This shared database of information can dramatically reduce money-losing mistakes like lost ads and improve communication with customers.

How AdContact Boosts Your Sales Efforts

  • Integrated with AdSystem
  • Reminders and Ticklers
  • Integrated E-mail including E-mail blasts
  • Powerful Grouping Ability
  • Activity Logging and Reporting
  • Mail Merging using Microsoft Word
  • Mailing Labels

Here are some of the many things you can do with AdContact:

  • Send an email blast to selected prospects to promote an upcoming issue.
  • Generate a cover letter & mailing label for prospects who request media kit information.
  • Select all prospects of a given classification or demographic and solicit their advertising in an upcoming issue.
  • Generate contract renewal letters for customers whose space contract is expiring.
  • Find customers who are in danger of short-rating; send them a letter or generate a calling list.
  • Print thank-you letters to customers when their first ad appears.
  • Print a letter to everyone who advertised in last year's special issue soliciting a reservation for this year's issue.
  • Print a follow-up letter to the customer with whom you met this morning.